Santini announced as the Official Dragon Ride Cycling Apparel Partner
We are thrilled to announce that world-renowned cycling apparel brand Santini will become the Official Supplier of Cycling Apparel for Dragon Ride.
Through this partnership Santini will provide participants with the best possible cycling apparel experience. Known for its commitment to sustainability and high-quality products that guarantee performance, durability, and comfort, Santini have developed a unique jersey and t-shirt design to celebrate the 20th anniversary of the Dragon Ride! Further information regarding the Official Event Jersey can be found here.
On 23rd June 2024, over 4,000 riders are expected to take to the roads of South Wales to tackle one of Dragon Ride’s four routes pitting themselves against some of the hardest climbs and most stunning roads in the British Isles. The event will also be the 20th anniversary of the ride with a celebration of the event due to take place.
Santini Marketing Director, Paola Santini, was quoted as saying, “We are thrilled to collaborate with the Dragon Ride for its 20th edition! When making the event cycling jersey we wanted to create a performance piece of clothing to ride in total comfort while looking fierce and stylish.”
Andrew Smith, CEO of Dragon Ride organisers, Human Race said, “We are delighted to have Santini partnered with Dragon Ride for 2024. Both Dragon Ride and Santini are leaders in the cycling world, and it seems only natural that the two would come together to create something special for supporters of both brands. We hope that through the partnership and creation of this jersey, our participants will experience not just a fantastic day out on the bike but increased performance from their Santini cycling apparel.”
About Dragon Ride
The Dragon Ride is one of the oldest and most iconic sportives in the UK, renowned as being the toughest and most legendary in the British Isles. It will, once again, be returning to Margam Park for what will be the 20th edition in 2024.
Lou Lusardi birthed the very first Dragon Ride in 2004, with just 280 riders, he was inspired by the popularity of Italian Gran Fondo’s in his home country. At the time there were only a handful of sportives in the UK and Lou saw an opportunity to bring this type of event to the Bannau Brycheiniog (Brecon Beacons). An insight that has proven correct and stood the test of time, with thousands every year now slaying the gruelling Dragon Ride.
Santini Cycling was born in 1965, thanks to Pietro Santini’s deep passion for cycling. Each one of our garments, proudly made in Italy, is the result of dedicated work by a team of cycling enthusiasts designers. All Santini products are built on four core principles: perfect fit, exceptional performance, unbeatable comfort, and long-lasting durability. Through continuous investments in researching innovative fabrics and new production methods, Santini is committed to the well-being of athletes and enthusiasts. Our mission is clear: allowing everyone to pursue their passions while wearing comfortable and stylish apparel. Learn more about us at www.santinicycling.com.