10 tips for fundraising on social media

Social media is a great way to spread the word. Our tips will help you make the most of social throughout your fundraising.

Social media is a fundraiser’s dream. Quick, simple access to huge amounts of people. Here are some tips to help you get the most out of social.

1. Share regularly

Sharing on social isn’t a one time thing. You need to do it regularly. Hit a training milestone? Share. Reached 50% of your fundraising target? Share. Someone left a motivating donation message? Share. Also, remember to always include a link to your online fundraising page.

2. Upload photos

You want to make sure your posts stick out on people’s social media news feed. A top tip for that is to always include a photo when you post. It doesn’t need to be anything fancy, a simple training selfie is ideal.

3. Add a link to your fundraising page in your bios

It’s important to make it easy for people to find how they can support your fundraising. One way to make it simple is by adding the link to your online fundraising page to things like your Twitter and Instagram bios.

4. Use hashtags

If you’re taking on an organised event, find out what the official hashtag is and include it in your posts. It’s a great way to connect with other people doing the same challenge. Doing your own thing? Maybe come up with your own. #JillsEpicRun? #Rajs200kmchallenge? #AmysGameathon

5. Ask your friends and followers to share

One way to reach more people is to ask your friends and followers to also share your fundraising. Send a direct message to the people in your network who you’re closest, letting them know it’s another, simple way they can support you.

6. Add a video

Video is another really great way to stick out in news feeds. Again, it doesn’t need to be anything complicated, it can just be something you’ve filmed on a smartphone. If you’re feeling really adventurous, you could also livestream…

7. Update your profile and cover photos

Make the most of your social media profiles by giving them a fundraising makeover. You can update things like your profile photo and cover photos to really reflect what you’re doing to raise money for Macmillan.

8. Remember LinkedIn

LinkedIn can get overlooked when it comes to things like fundraising. There might be people in your professional network who you aren’t connected to on other channels, and they’d be impressed to hear about your fundraising.

9. Update your Stories

Make sure you’re using the Stories feature on channels like Facebook, Instagram and Snapchat. This non-permanent feature is really popular, and lots of us are spending just as much time scrolling through stories as we are looking at our news feed.

10. Thank your supporters

Saying thank you goes a long way, and social media is a great way to do it. Update your status, giving a shout-out to your most recent supporters, and don’t forget to tag them to help increase your reach.